Our Story

The For Anything story starts with the founding of Coins For Anything, Inc. in 2002. Jeff Morin, founder of Coins For Anything and now the CEO of ForAnything.com, was stationed with the 2nd Marine Division at Camp Lejeune, NC when he first realized the need for high quality, original challenge coins. He knew he could introduce a better product into the market, and tested the waters with his creation of the very first Mother of Marine coin. After witnessing the effect a beautifully crafted coin had, he began joint-production with his original rendition of the Marine Wife coin, followed shortly after by the first-ever Marine Corps Recruit Training Battalion coins.

Jeff went on to expand into awards, pins, and lanyards by 2005. Fellow Marine Corps veteran Chris Frederick joined ForAnything.com as President in 2005, and shirts, signs, and websites soon also carried the For Anything name. Coins For Anything has placed numerous times on the Inc. 5000 list, and in 2012 Jeff was selected to participate as a mentor in an Inc. 5000 entrepreneurial event for former members of the military. Awards For Anything is also an award winner, receiving honor as ARA’s International Best Website in 2012.

Most of the For Anything team now works under one roof in 9,000 square feet of office space in Spotsylvania, Va. Websites For Anything is located in a separate location in nearby Fredericksburg, Va., and an additional office is located in Phoenix, AZ.

For Anything prides itself on being able to deliver anything customizable, inside or outside of their standard offering. However, Jeff and Chris continually look for ways to grow the product selection with quality, unique items to make finding the right solution simple through all For Anything online stores. More sites will be added to strengthen the network and provide a near one-stop shop for all things customizable.

Jeff and Chris firmly believe in the American entrepreneurial spirit and love sharing lessons learned and experiences with other young entrepreneurs. Please contact us to request information on having both speak at your university, company, or event.